The merger is expected to benefit America’s wealthiest crypto investors, given the enhanced offerings provided and Caleb & Brown’s already strong presence in the U.S.
Australian cryptocurrency exchange Swyftx has agreed to buy boutique digital assets brokerage Caleb & Brown in a deal targeting the US’s wealthiest crypto investors.
Caleb & Brown is a crypto brokerage and asset manager focused on HNW private investors in the United States. It currently operates across the US, with a head office in Melbourne. The business launched in 2016 and offers a heavily personalised, one-to-one brokerage service to clients.
The deal is the largest crypto acquisition in the Australian and New Zealand (ANZ) region, giving Swyftx access to the world’s leading digital assets market at a time when the US has sought to position itself as the ‘crypto capital of the planet’. The US currently accounts for approximately a quarter of all global cryptocurrency trade volumes.
Swyftx has grown rapidly over the last six years to become one of the region’s largest digital asset brokerages, with more than 1.2 million customers.
“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential,” said Jason Titman, CEO of Swyftx. “This deal is laser-focused on supporting high-rolling crypto investors in the US.”
He added: “We’re entering a golden age for digital assets and a lot of the new breed of wealthy investors want a service that is ultra client-centric, with round-the-clock access to broker expertise. Caleb & Brown has the most impressive private client offering in crypto, hands down, so we see this deal as a no-brainer. Over the next few years, we will look to significantly grow Caleb & Brown’s network of relationship managers so we can target more clients from the big US exchanges on their home turf.”
Caleb & Brown provides crypto brokerage, asset management and research services to thousands of private clients in the US, as well as Australia. The business has more than AUD $2 billion in digital assets under custody and was founded by Rupert Hackett and Dr Prash Puspanathan in 2016. It is led by CEO and equal partner Jackson Zeng and employs 64 team members across both Australia and the US.
“We’re excited to join the Swyftx Group. It is the fastest-growing exchange in the ANZ region and shares our client-centric approach,” Zeng said. “This deal is a testament to the strength of our brokerage and its differentiated offering. Swyftx has the resources to help us scale faster, diversify our product offering and expand our geographic reach.”
The acquisition of Caleb & Brown comes around three months after Swyftx signed a deal to buy Easy Crypto, New Zealand’s largest cryptocurrency exchange. The acquisition will give Swyftx the largest geographic reach of any Australian exchange, with access to markets including Australia, New Zealand, South Africa and the United States. The Swyftx Group will employ approximately 300 team members upon completion of the deal.
Spartan acted as the financial adviser to Swyftx and Architect Partners acted as advisers to Caleb & Brown.
About Swyftx
Swyftx is an Australian cryptocurrency exchange. The Swyftx Group supports over 1.2 million retail, business and SMSF customers across the ANZ region. Swyftx is AUSTRAC registered and ISO 27001 certified.
# # #
Contact:
Sandi Sonnenfeld
Prestidge Group for Swyftx
646.812.1912
sandi@prestidgegroup.com
Caleb & Brown is a crypto brokerage and asset manager focused on HNW private investors in the United States. It currently operates across the US, with a head office in Melbourne. The business launched in 2016 and offers a heavily personalised, one-to-one brokerage service to clients.
The deal is the largest crypto acquisition in the Australian and New Zealand (ANZ) region, giving Swyftx access to the world’s leading digital assets market at a time when the US has sought to position itself as the ‘crypto capital of the planet’. The US currently accounts for approximately a quarter of all global cryptocurrency trade volumes.
Swyftx has grown rapidly over the last six years to become one of the region’s largest digital asset brokerages, with more than 1.2 million customers.
“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential,” said Jason Titman, CEO of Swyftx. “This deal is laser-focused on supporting high-rolling crypto investors in the US.”
He added: “We’re entering a golden age for digital assets and a lot of the new breed of wealthy investors want a service that is ultra client-centric, with round-the-clock access to broker expertise. Caleb & Brown has the most impressive private client offering in crypto, hands down, so we see this deal as a no-brainer. Over the next few years, we will look to significantly grow Caleb & Brown’s network of relationship managers so we can target more clients from the big US exchanges on their home turf.”
Caleb & Brown provides crypto brokerage, asset management and research services to thousands of private clients in the US, as well as Australia. The business has more than AUD $2 billion in digital assets under custody and was founded by Rupert Hackett and Dr Prash Puspanathan in 2016. It is led by CEO and equal partner Jackson Zeng and employs 64 team members across both Australia and the US.
“We’re excited to join the Swyftx Group. It is the fastest-growing exchange in the ANZ region and shares our client-centric approach,” Zeng said. “This deal is a testament to the strength of our brokerage and its differentiated offering. Swyftx has the resources to help us scale faster, diversify our product offering and expand our geographic reach.”
The acquisition of Caleb & Brown comes around three months after Swyftx signed a deal to buy Easy Crypto, New Zealand’s largest cryptocurrency exchange. The acquisition will give Swyftx the largest geographic reach of any Australian exchange, with access to markets including Australia, New Zealand, South Africa and the United States. The Swyftx Group will employ approximately 300 team members upon completion of the deal.
Spartan acted as the financial adviser to Swyftx and Architect Partners acted as advisers to Caleb & Brown.
About Swyftx
Swyftx is an Australian cryptocurrency exchange. The Swyftx Group supports over 1.2 million retail, business and SMSF customers across the ANZ region. Swyftx is AUSTRAC registered and ISO 27001 certified.
# # #
Contact:
Sandi Sonnenfeld
Prestidge Group for Swyftx
646.812.1912
sandi@prestidgegroup.com